#WhiskySanta returns to Master of Malt with over £500k-worth of Prizes to give away this Christmas – the Biggest Year Yet!

#WhiskySanta returns to Master of Malt with over £500k-worth of prizes to give away this Christmas – the biggest year yet!

Everyone’s favourite multi-award-winning Christmas campaign is back – #WhiskySanta is returning to Master of Malt stronger than ever with more than £500,000-worth of delicious drinks to give away!

#WhiskySanta has returned to Master of Malt for another year of gift-giving, and it’s the most impressive year yet! For 2021 the multi-award-winning online campaign has launched earlier than ever, with the biggest haul in its eight-year history – this year, #WhiskySanta has got over £500,000 of incredible whiskies, gins, rums, and more to give away. Customers can even win their Christmas shop for free!

Throughout the next two months until Christmas Eve, Master of Malt customers can get their hands on a whole load of festive treats in a number of ways, all thanks to #WhiskySanta.

Christmas wishes come true

Across Master of Malt’s Instagram, Twitter, and Facebook channels, bottles will be given away to people using the hashtag every single day. Customers can ‘wish’ for anything listed on the Master of Malt website that catches their eye – from a spread of over 10,000 products – and if they’re lucky, #WhiskySantawill grant their wish!

‘Wish’ buttons can be found next to every product on the Master of Malt website. Users can simply press the button, and a pre-populated Twitter or Facebook post will appear ready to be published, and added to #WhiskySanta’s digital wishlist.

Users can also ‘wish’ specifically on Instagram too, by screenshotting their favourite bottle on Master of Malt’s daily Story, and posting it to their feed with the hashtag #WhiskySanta.

Delicious freebies for MoM shoppers

The treats don’t end there, as #WhiskySanta has some gifts lined up to give away with orders on the Master of Malt website, too! In his boozy Santa sack, he’s got over 50,000 30ml drams and 50ml bottles to delight with, as well as Master of Malt Gift Vouchers (up to £50), and even the chance for shoppers to get their whole order for free!

Watch out for a message on the order confirmation page, and accept #WhiskySanta’s offer of a free festive treat if it takes your fancy – but with brands like Bathtub Gin, Benriach, and Talisker among the mouthwatering selection, why wouldn’t it? It truly is the season.

Super Wishes are back!

That’s right, Super Wishes are back and they’re bigger and better than ever. Super Wishes give customers the chance to ask #WhiskySanta for extra-special, incredibly rare bottles from top producers each week. These will be revealed throughout the next two months on the Master of Malt site, social and blog, along with all the details on how to enter.

In a bumper year, #WhiskySanta has eight super-exclusive Super Wishes up his sleeve, kicking off with a bottle of Woodford Reserve Baccarat Edition worth £1,500! There are spectacular offerings from Glenfarclas, Glenfiddich, and more still in store – and even a jaw-dropping 50-year-old whisky to be given away – but we don’t want to spill all of #WhiskySanta’s secrets just yet…

Christmas is Coming… and it’s going to be Boutique-y-full

Christmas is Coming… and it’s going to be Boutique-y-full

Ho ho ho… the elves are busily finishing all the presents for the little boys and girls.. especially the good ones. The Boutique-y Whisky elves have been busy too. They’ve been making lots of lovely whisky advent calendars for all to enjoy.

If you’ve not tried one before, why not give it a go? 24 opportunities to delight and tease your palate…

The boxes have the wonderful artwork of Emily Chappell adorning them.

I’ll be doing my weekly reviews of the drams.. so as not to ruin the surprise on a daily basis.

https://www.masterofmalt.com/whiskies/that-boutiquey-whisky-company/that-boutiquey-whisky-company-advent-calendar/ for £124.95 grab yours now 🥃❤️

Pour and Sip Club: Women in Whisky

I was sent this lovely set from Master of Malt’s Pour and Sip Club to review for International Women’s Day. Although that was on the 8 March this year, I have now had a chance to sit and enjoy them…after all it’s women’s day every day, no?

If you haven’t seen these lovely sets before, then I can say, if you get the chance to buy one and explore the contents, you won’t be disappointed.

Inside the pack, there are five 3cl samples, and two Glencairn glasses safely tucked away below them. So, whether you are a whisky drinker of old, or someone new, there is bound to be something to pique your interest. It’s a lovely set to perhaps start someone’s journey, and we all started somewhere didn’t we?

This particular set celebrates the women in the whisky industry…

The samples in this set are:

Compass Box – Juveniles Blended Malt Scotch Whisky 46%

Roe & Co. – Blended Irish Whiskey 45%

Deanston 18 year old – Single Malt Scotch Whisky 46.3%

Scallywag – Blended Malt Scotch Whisky 46%

Bulleit – Frontier Whiskey 10 year old 45.6%

Compass Box – Juveniles Blended Malt Scotch Whisky 46%

Pleasantly sweet with honey and vanilla on the nose, it is delightfully fresh and inviting. The palate delivers on the vanilla front, with a lovely apple kick, not necessarily sweet, a little tart if I’m honest. There’s a slight pepperiness too. This blend is marriage of whisky from Strathmill, Balmenach, Clynelish and Glendullan from refill hogsheads, re-charred hogsheads and both first-fill and refill sherry butts.

Roe & Co. – Blended Irish Whiskey 45%

A soft delicate nose, loads of honey bringing a lovely sweetness. A hint of oak too… There’s a hint of pepper, mingling with vanilla. A kick of heat on the palate, wakes the senses a little. And the woody spice is there on the palate. This sits well with the vanilla.

Quite a short finish on this for me.

Deanston 18 year old – Single Malt Scotch Whisky 46.3%

Lovely delicious scent of a warm Danish pastries, lovely juicy fruit scents. A little hint of buttery notes, with vanilla. A lovely smooth palate, a little waxy, there’s bitter orange/ citrusy-ness and some ginger heat that then wakes your senses. A warming finish with oak spiciness.

Scallywag – Blended Malt Scotch Whisky 46%

Soft scents of caramel and vanilla on the nose, it gives an almost creamy hint. Cinnamon? Maybe a little ginger… the palate is warming with ginger, and it’s a little drying on the palate. The vanilla is there along with bitter dark chocolate.

A nice subtle finish.

Bulleit – Frontier Whiskey 10 year old 45.6%

Loads of dried fruit on the nose and a little orange. Hints of wood too. The palate is rich with vanilla and the dried fruit again, there’s a lovely spice too, its got the faintest hint of cherry. The finish is sweet.

These whiskies have made mention of the following women within the whisky industry, namely Jill Boyd who joined Compass Box in 2018. Roe & Co. who have an all-female team with Lora Hemy as head distiller and Caroline Martin, master blender.

Deanston have Julieann Fernandez as their master blender. Cara Laing, the director of whisky at Douglas Laing, is grand-daughter of Fred. Finally Eboni Major from Bulleit, who joined Diageo in 2015.

Many thanks to Master of Malt and the Pour and Sip Club for the opportunity to try these.

Reservoir Distillery 2 Year Old – Batch 1 That Boutique-y Advent Calendar – Day 12

That Boutique-y Advent Calendar 2020

Reservoir Distillery 2 Year Old – Batch 1- 46.6% vol. £54.95

On the 12th day of Christmas Boutique-y gave to me…an American Bourbon Whiskey!!

I was sent this Boutique-y Whisky Company Advent Calendar in order to sample its delights, and to reveal my thoughts to you dear reader!! Will they all delight my palate? Time will certainly tell.

The Reservoir Distillery is located in Virginia.

A scent of well worn leather briefly as I first nosed this, lovely chocolate notes too. These mingle rather nicely with red berry…there’s an almost burnt/caramelised scent on here too.

It’s quite thick / viscous on the palate, and there’s a definite woody note, raspberry and burnt caramel, maybe even treacle toffee add depth to this…almost a hint of something herbal too.

The finish delivers spice, and some caramel.

Lovely artwork by the very clever Emily Chappell once again.

The advent calendars were available from Master of Malt plenty of delicious Boutique-y Whisky to tempt your palate too!

Many thanks to That Boutique-y Whisky Company for the opportunity to review this 🙂

GlenAllachie 10 Year Old – Batch 3 That Boutique-y Advent Calendar – Day 11

That Boutique-y Advent Calendar 2020

GlenAllachie 10 Year Old – Batch 1- 49.9% vol. £61.95

On the 11th day of Christmas Boutique-y gave to me…a dram from GlenAllachie!!

I was sent this Boutique-y Whisky Company Advent Calendar in order to sample its delights, and to reveal my thoughts to you dear reader!! Will they all delight my palate? Time will certainly tell.

The GlenAllachie distillery is to be found just outside Aberlour. I was actually there a couple of weeks ago.

Caramel and toffee with milk chocolate…delicate spices draw you in. It’s a little like apple crumble, with a dribble of custard.

The palate delivers a slight tartness (citrus.) The toffee still plays on the palate, with a hint of pepper and some almost sour apple. A little black tea bitterness joins in…

The finish is short and woody…

Lovely artwork by the very clever Emily Chappell once again.

The advent calendars were available from Master of Malt plenty of delicious Boutique-y Whisky to tempt your palate too!!

Many thanks to That Boutique-y Whisky Company for the opportunity to review this 🙂