PRESS RELEASE: BENROMACH LAUNCHES ‘FIRSTHAND’ WITH LIMITED-EDITION HIP FLASK COLLABORATION

BENROMACH LAUNCHES ‘FIRSTHAND’ WITH LIMITED-EDITION HIP FLASK COLLABORATION

Firsthand” is the new campaign from Benromach whichcelebrates the benefits and craft of hand-made products. To mark this, a new series of curated partnerships with artisan producers will be created to explore the quality and artistry of the handmade.

As a whisky that’s made by hand for genuine character, Benromach is celebrating the skills of makers worldwide who share the same ethos and commitment to making high quality products using time honoured methods. 

After working together for many months on the detail and design, today Benromach releases its first collaboration in the Firsthand series by partnering with Yorkshire-based leather workers, specialising in custom hip flasks, HÔRD.

Benromach x HÔRD launches today with 80 hipflasks (£50) available to purchase from benromach.com/flask. Handmade by Gemma Gilleard and Jason Booth, founders of HÔRD, each hip flask uses old leather that would otherwise head to landfill, with all cladding, dyeing and detail added by hand.

Jason Booth, founder of HÔRD, said: “We produce by hand to create beautiful products that can be passed down through generations. Making our hip flasks by hand allows us to guarantee the quality, care and attention that goes into everything we produce and we’re incredibly proud of what we do here. The limited edition hip flask we’ve created for Benromach is a perfect example of our work and we’re thrilled with the end result.”

Keith Cruickshank, Distillery Manager at Benromach, said: “Our small team of distillers rely entirely on their expertise and senses to make the finest handmade whisky, matured exclusively in first-fill casks – it’s what we do and who we are. Made by hand for genuine character is how we started, and this is how we will continue the Benromach story. There may be a more efficient way of doing it, but here at Benromach we celebrate the rewards of all things handmade. The collaboration with HÔRD has produced something we are all incredibly proud of and the perfect complement to any single malt from Benromach Distillery.”

The HÔRD collaboration is the start of a series of partnerships in the Firsthand campaign. In the coming months Benromach will continue to introduce new brand collaborations that bring to life the art of handmade. 

To find out more about Firsthand or to buy a limited edition Benromach x HÔRD hip flask, visit Benromach.com/Firsthand.

Benromach Releases Limited Edition Peat Smoke Sherry Cask Matured Single Malt

Benromach Distillery in Speyside has launched a new limited edition single malt, Benromach Peat Smoke Sherry Cask Matured, with fewer than 2,000 bottles available in the UK. 

Only ever produced in limited runs, Benromach Peat Smoke Sherry Cask Matured uses the finest Scottish barley malted with high levels of peat smoke at 55ppm.

Laid down in 2012 before being bottled in 2021, this expression is natural in colour and non-chill filtered. It has been matured exclusively in first-fill sherry hogshead casks which results in cinnamon and ginger aromas with rich dark chocolate and stewed red berry flavours. This leads to a full finish of peat smoke and sweetness.

Keith Cruickshank, Distillery Manager at Benromach, said: “This small batch vintage expression has been created in a style which is deliberately different to the subtle smokiness Benromach is well-known for. This is only the second time we’ve released a heavily sherried peat smoke expression and we’re very proud of its unique flavour profile. Although it is different from the first sherry matured peat smoke expression we released in March 2019, given the enthusiasm we received from whisky fans we expect this release to be very popular.

“Like all expressions in the Benromach range, what always remains consistent is our traditional approach to whisky making. Made by hand for genuine character, our small team of distillers rely entirely on their expertise and senses to make the finest handmade whisky, matured exclusively in first-fill casks.”

Benromach Peat Smoke Sherry Cask Matured is available at selected retailers worldwide. Stockist information can be found on the brand website: https://www.benromach.com/stockists 

Benromach Peat Smoke Sherry Cask Matured has an RRP of £49.99. Prices in international markets may vary due to local taxes and import duties.